Hi, I’m Merve Keles. I was born and raised in Turkey and now live in the northern Chicago suburbs with my husband, Mehmet, and our cat, Mars. I spent 11 years at SC Johnson, most recently as Marketing Director, where I developed expertise in marketing, negotiation, and strategic planning.

I bring that experience to my work as a licensed real estate broker with Baird & Warner, helping clients make informed decisions and achieve their real estate goals.

I offer discipline and organization to guide clients with clarity, marketing and analytical expertise to understand client needs, read the market, and position homes for success, and strong negotiation skills to secure the best outcomes.

7 years ago, I moved to the U.S. as an expat, full of excitement but also facing a fair share of uncertainty. From finding my place in a new country to buying my first home, I’ve been through it all and understand how overwhelming the process can feel. That experience drives me to help my clients—whether expats, local neighbors, or anyone looking to buy, sell, or lease—navigate the process with confidence, clarity, and a personal touch.

My approach is built on high transparency, proactive communication, and strategic planning. I use my corporate background to anticipate challenges, provide data-driven insights, and tailor strategies to each client’s unique situation. I prioritize keeping clients informed at every step, making the process clear and manageable, and ensuring that decisions are thoughtful and confident. Whether marketing a home, negotiating a deal, or guiding someone through their first purchase, my goal is to make the journey as smooth, rewarding, and stress-free as possible.